A serum is a great way to improve the overall texture and tone of your skin and if your moisturiser is just not cutting it, chances are a serum will do the trick.
I’m a big fan of facial oils but I also love a good serum. You don’t have to use one or the other just put the two together and you’ve got a supercharged skincare routine.
Whilst there is no such thing as a universal serum, they are generally designed to improve the hydration, texture and tone of the skin. They can also be especially great for preventing and reducing the signs of aging.
There are different serums for different skin concerns from aging, to hydration and oil control and each one has different benefits for the skin.
Serums are a lot thinner than moisturisers and have smaller molecules meaning they are able to penetrate the skin easily and effectively, they are also much more concentrated so there is no need to use large amounts of product. For best results, serums should be applied after cleansing and toning, but before moisturising using a pressing or patting motion (try and allow the serum to absorb for 5-6 minutes before applying moisturiser) Serums can be used both in the morning and evening. Should your serum contain photosensitive ingredients like BHA’s or AHA’s use it only in the evening.
